Navigate Marketing

NavigateEducation

Helping schools and nurseries make every moment count.

From Open Mornings and admissions campaigns to important announcements, milestone celebrations and ongoing communications, Navigate Education brings experienced, hands-on marketing support to schools and nurseries.

Clear messaging. Creative campaigns. Confident delivery.

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St Matthew's C of E Infant School in Cobham on a sunny day

Not just social media. Strategic thinking with hands-on campaign delivery, from first idea to finished result.

  • The right message
  • Digital channels & advertising
  • Creative that stands out
  • Outreach & registration journeys

Who we help

Marketing shaped around your setting

  • Nurseries

    Nursery tours, enrolment, parent trust, new setting launches and ongoing visibility.

  • Infant schools

    Reception admissions, Open Mornings, transition communications and school reputation.

  • Primary schools

    Admissions, milestone celebrations, fundraising, community events and important announcements.

  • Secondary schools

    Year 7 admissions, Open Evenings, sixth-form recruitment, achievements and major announcements.

Services

Support for the moments that matter

01 · Flagship service

Open Mornings & Admissions Campaigns

Turn interest into visits and applications.

End-to-end campaigns to help schools and nurseries reach prospective families, communicate what makes their setting special and turn interest into visits, bookings and applications.

Can include: campaign strategy, messaging, social media, Meta advertising, flyers, banners, nursery and feeder-school outreach, website updates, booking forms, email communications and reporting.

Plan your Open Morning campaign

Three levels of support

  1. EssentialMessaging, social content, flyer copy and a promotional plan.
  2. EnhancedEverything in Essential, plus paid advertising creative, local outreach and website or booking support.
  3. Fully ManagedPlanning, creative, advertising coordination, outreach, registration communications and reporting.

Tailored to your dates and goals, with a clear quote. Consultancy and management fees are kept separate from paid media, printing and other external costs.

Big News & Important Announcements

Make sure your school’s achievements get the attention they deserve.

Coordinated communications for significant announcements, including inspection outcomes, new facilities, leadership appointments, awards and important school developments.

Can include: Announcement strategy, key messaging, website and email content, social media, press releases, local media outreach, outdoor advertising and printed materials.

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Big Moments & Celebrations

Bring your school community together around something special.

Creative campaigns for milestone anniversaries, fundraising events, school productions, celebrations and major community events.

Can include: Campaign branding, event promotion, fundraising propositions, promotional websites, ticketing journeys, sponsor materials, email, social media and print.

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Marketing & Visibility Refresh

Make a strong first impression on prospective families.

Practical support for nurseries and schools whose marketing, messaging or digital presence no longer reflects what makes them special.

Can include: Marketing review, positioning, website content, admissions journey review, Google Business Profile, social media refresh and a prioritised action plan.

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Your Education Marketing Partner

Experienced marketing support without needing an in-house marketing team.

Flexible monthly or termly support to help schools plan, coordinate and deliver their marketing throughout the academic year.

Can include: Termly campaign planning, admissions promotion, content creation, social media, newsletters, website updates, creative development and supplier coordination.

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Every project outside Open Mornings is scoped with a tailored proposal.

Featured work

St Matthew's C of E Infant School

Integrated marketing support for admissions, important announcements and milestone celebrations: three connected campaigns for one school.

  • Image to follow.

    Open Mornings

    An integrated campaign around the school’s event dates: messaging, social content, flyer copy, nursery communications, community outreach and Meta advertising materials, plus the sign-up journey and supporting website, Google Business Profile and email updates.

  • St Matthew's social post: The Infant School Advantage, with the Ofsted Outstanding Provider badge.

    Outstanding Ofsted

    An awareness campaign featuring a large outdoor banner, flyers distributed through nurseries and local communities, and coordinated Facebook and Instagram activity.

  • The homepage of the St Matthew's 125th celebration website, with links to the Celebration Ball, the 125 Club and donations.

    The Big 125

    The anniversary campaign website and back-end ticket-buying journey, including forms and processes, alongside fundraising propositions designed to support the school.

Read the full St Matthew's case study →
Jess Quinlan, founder of Navigate Marketing and Navigate Education

About

Strategy and hands-on delivery, from one person

Navigate Education is the specialist education arm of Navigate Marketing, led by Jess Quinlan. Jess brings over 20 years of media and marketing experience, including time with well-known brands and agencies.

Schools and nurseries get experienced strategic thinking and the practical delivery to match: one person who can take a campaign from the first idea through to the finished result, without the need for an in-house marketing team.

More about Jess →

Let's talk

Tell me about your next important moment

An Open Morning, an announcement, a milestone or a term of marketing support: share a few details and I'll come back to you personally to talk it through.

Not sure what support you need? That’s absolutely fine — tell me what’s going on and we can work it out together.

I'll only use your details to reply to you. See the privacy notice.